Synology
Presenting Synology's new range of NAS in a short format for LinkedIn: visually engaging, serious in substance, and useful to sales teams ahead of their meetings.
The approach
Synology had to launch its new NAS range on LinkedIn with a short format. The challenge: be visually attractive without sacrificing substance. The video had to serve as both social media content AND a sales tool for the sales teams, without being boring or too light.
The solution
A half-day shoot prepared around two key ideas: a POV shot in the intro to create immersion from the start, and a match cut to present the product in different environments. Two distinct locations (offices for the pro range, a sofa for the consumer range) to visually differentiate the audiences. Carefully crafted illustration shots to highlight product details.
Before / After
Technical product sheets that weren't very engaging on LinkedIn. Difficulty building enthusiasm around a NAS range for a diverse audience (consumers + professionals).
A short, dynamic and serious video, used both on LinkedIn and by sales reps in meetings. 2 ranges presented, 2 distinct audiences, 1 half-day shoot.