Eurotherm × Transalp
Filming a paint line to turn it into sales proof
A corporate film showcasing a €100,000 surface-treatment machine to industrial buyers. Shot in a single day, distributed across 5 channels for more than 6 months.
Behind the scenes
Context
Eurotherm, an Italian industrial company specializing in custom surface-treatment lines (shot blasting, painting, oven curing). Long sales cycle, projects with heavy technical and financial commitment.
The filmed project
A complete line designed and installed for Transalp, a French manufacturer of outdoor playgrounds.
A project of around €100,000, including:
· a shot-blasting booth
· a paint booth
· a curing oven provided by Eurotherm
· a drying and parts-handling area
Complete know-how, but invisible once the workshop doors are closed.
Does this sound familiar?
Your sales reps re-explain the same expertise at every meeting.
With no visual support, they repeat over and over what a video would say in 90 seconds.
Your best work stays invisible.
Once the workshop doors are closed, there's no tangible proof left to show when prospecting.
Your prospects can't picture it.
Without seeing the line run, they hesitate and the sales cycle drags on.
The approach
1 day of shooting on site at Transalp, in real production conditions. Capture of the line running, of parts coming out of the oven, and of feedback from the customer using it. Delivery in 7 days: a 1 min 30 video, 16:9, optimized for multi-channel use. No fixed script, no marketing speech: we deliver a commercial asset that's directly usable. A video designed to live for months: website, prospecting, sales meetings, trade shows.
The activation plan
Website
Customer reference / social proof page at the top of the funnel
Newsletter
Reactivating the existing prospect and customer base
LinkedIn post
Organic visibility among industrial decision-makers
Short LinkedIn sequences
Cut into technical shots (shot blasting, oven, painting) to showcase each skill separately
Email signature
Present in every outgoing sales email, effortlessly
Before / After
No professional video content. Prospecting relied only on PDF brochures and word of mouth. Sales reps struggled to convince without showing the machine in action.
A corporate film distributed across 5 channels for more than 6 months. Buyers arrive at meetings already convinced by the video. Decision time has been significantly reduced.
“We needed a punchy visual asset to show our machine to buyers who couldn't travel. Dorian understood everything from the first call. The result exceeds our expectations.”