Anchanto / Labz Nutrition
Showing the real impact of a logistics SaaS through 3 user testimonials from the field (CEO, operations, logistics), delivered in French and English for two markets from a single shoot.
The approach
Anchanto needed to strengthen its communication in Europe and reassure prospects who didn't know its expertise beyond Asia. The challenge: go beyond a sales pitch and provide concrete, multi-angle proof of the solution's value for very different buyer profiles.
The solution
Shoot directly at the customer's site: Labz Nutrition. Three testimonials combined: the CEO (big picture), the operations manager (improved visibility on flows), the logistics manager (time savings, fewer errors). The video was also produced in English with subtitles to reach two markets with a single shoot.
Before / After
Low visibility in Europe. European prospects who didn't know Anchanto and couldn't picture the concrete gains of the solution in their context.
3 testimonial angles answering the objections of different buyer profiles. One video in 2 languages shown in 2 markets, produced from a single shoot.
“It was a pleasure working together on this project. The video is exactly what we needed to show the concrete impact of our solution to European prospects.”